Dr. Anton HiLL phd
Raid
Bugs like roaches can be kind of scary. And killing one for the first time can be straight up terrifying.
Raid is hiring a bug therapist, Dr. Anton Hill PhD (Pest Handling Degree) to mentor first-timers to work through their fear, regain control, and finally stand up to pests.
Our Dr. Anton Hill was brought to life by Brendan Hunt, comedian and actor known best for his role as Coach Beard in Ted Lasso.
Meet Dr. Anton Hill
We launched the campaign by introducing Dr. Anton Hill and his bug handling methods.
Dr. Anton Hill gave his advice on the worst of the creepy crawlers in your home, Ants & Roaches.
Dr. Anton Hill’s “De-bugging Sessions”
Dr. Anton Hill then went to social (TikTok, Reels, YouTube Shorts, just like any other influential doctor) to answer questions about bug anxieties and give advice on how to treat them.
Watch all of Dr. Anton Hill’s sessions in the playlist below.
THE BUGGY DETAILS
A closer look around Dr. Hill’s office where the beauty is in the details.
ROLE
Associate Creative Director
CLIENT
Raid
AGENCY
Ogilvy
EXECUTIVE CREATIVE DIRECTOR
Tim Schoenmaeckers
COPYWRITER
Mary Paisley Belk
ART DIRECTOR
Mila Ugryn
PRODUCTION COMPANY
ArtClass
DIRECTOR
Black Coffee