Dr. Anton HiLL phd

Raid

Bugs like roaches can be kind of scary. And killing one for the first time can be straight up terrifying.

Raid is hiring a bug therapist, Dr. Anton Hill PhD (Pest Handling Degree) to mentor first-timers to work through their fear, regain control, and finally stand up to pests.

Our Dr. Anton Hill was brought to life by Brendan Hunt, comedian and actor known best for his role as Coach Beard in Ted Lasso.

Meet Dr. Anton Hill

We launched the campaign by introducing Dr. Anton Hill and his bug handling methods.

Dr. Anton Hill gave his advice on the worst of the creepy crawlers in your home, Ants & Roaches.

Dr. Anton Hill’s “De-bugging Sessions”

Dr. Anton Hill then went to social (TikTok, Reels, YouTube Shorts, just like any other influential doctor) to answer questions about bug anxieties and give advice on how to treat them.

Watch all of Dr. Anton Hill’s sessions in the playlist below.